Effective Ways to Improve Website Traffic Using Social Media Outreach
Social media has become indispensable to businesses of all industries: Marketing departments push products and services; customer service representatives quickly answer questions and complaints; and brands make announcements regarding new products, contests and events, and more. It's a great tool for these reasons, but there is one goal your social campaigns should absolutely strive to meet: Lead generation to your website. Your website has all the bells and whistles of the right marketing campaign—landing pages, product videos, pop-up help chat, a clear call-to-action—that help convert "I'll just throw it in my cart for fun" lookers into paying customers. But your...
